Author Education
Author Options: Maximizing Google Play
“Having options is always a competitive advantage.” In this article, we will explore Author Options: Maximizing Google Play promotions. We will also discuss how having more choices can help you stand out in the digital marketplace. One of the most flexible book options an author has is the eBook. In fact, authors seeking maximum reach…
Read MoreExpanding Your Horizons Beyond Your Comfort Zone
“Occasionally, we need to move outside our comfort zone.” Moving outside our comfort zone is rarely easy. I know that audiobooks are a great market, even though they account for only 2% of book sales. But I also know how laborious this process is, with advertising for narrators, conducting auditions, and finding the right voice.…
Read MoreREMINDER: Bettendorf Local Authors Showcase
IT’S FINALLY HERE! The Bettendorf Public Library Local Author Showcase! It features authors from throughout the Quad Cities, who share their stories, answer questions, and sell their books. This second event should be even more exciting and informative to the public. Click the pic below to see the Bettendorf Public Library announcement with the list…
Read MoreBettendorf Local Authors Showcase
Only one week left until the Bettendorf Public Library Local Author Showcase! It features authors from throughout the Quad Cities, who share their stories, answer questions, and sell their products. This second event should be even more exciting and informative to the public. Come and meet, listen to, and be enthralled by writers, editors, book…
Read MoreAmazon A+ Content: A Free Competitive Advantage
“Every business needs to know its competitive advantages.” In the Army, commanders and leaders in general are always looking for combat multipliers: that thing that gives you an advantage over the enemy. In business, these combat multipliers are referred to as competitive advantages: the tactics, techniques, procedures, or products unique to your business that provide…
Read MoreConnecting with Readers and Clients
If I have learned one thing as an author and business owner, it is that readers and clients want a connection with who they are supporting. The desire to connect was what helped me retain friendships with the members of the first CEO Peer Advisory Group I formed. Readers want the same connection with the…
Read MoreMy New TikTokion Adventure
Creating Your Product Pyramid “Sometimes you must take a chance on something new.” Book publishing is a multibillion-dollar industry, with authorship as a multimillion-dollar portion of that business. I do not claim to make millions as an author, but any increased revenue will help. So, my newest excursion is into BookTok, a section of TikTok. Now, I…
Read MoreLove is a Battlefield (and So is Book Writing!)
“The greatest education of a new author begins after the book is published.” Writing a book can be an exciting and exhilarating experience, but mostly after it’s published. This was the first Author Education blog I wrote immediately following the publication of Inspired, Not Retired: Leadership Lessons from Father to Son. I believe sharing it…
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