Amazon A+ Content: A Free Competitive Advantage

“Every business needs to know its competitive advantages.”

In the Army, commanders and leaders in general are always looking for combat multipliers: that thing that gives you an advantage over the enemy. In business, these combat multipliers are referred to as competitive advantages: the tactics, techniques, procedures, or products unique to your business that provide an edge over the competition. Authors require more than just a great title, cover, and story to sell books (unless you are a celebrity); we need many competitive advantages to make our product stand out. Hence, Amazon A+ Content.

Amazon A+ Content is a set of graphics that authors can add to their book product page to help it stand out from other books. The content below is just one example of how a book product page can be enhanced compared to another book. There are several different formats that convey various types of information. Best of all, it’s monetarily free. The cost is the author’s time in learning to use the tool.

If you have a book on Kindle Direct Publishing (KDP) or plan to publish one, you have just received your first competitive advantage, free of charge. Click the top pic to see the current A+ Content for Inspired, Not Retired. You will need to scroll down the page past the related products and the 4-stars-and-abovesection. #amazon #amazonA+content #competitiveadvantage

Looking to create a competitive advantage for your book? This is one of the Legacy Expression services we provide. Just go to the Contact Us page and Let’s Chat!